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CAUGHT Essentials

At CAUGHT Essentials, we aim to capture paradoxes and other literal jokes in a humorous way on comfortable daily essentials such as the humble tee.

Inspired by the novel “Catch 22” written by author Joseph Heller, our brand logo showcases an ambigram with the number 22 caught by hand, a visual representation of the paradox of a catch 22 situation.

Our designs explore puns, misheard
phrases and geek culture across different languages, we are certain there will be something that catches your attention.

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