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At CAUGHT Essentials, we aim to capture paradoxes and other literal jokes in a humorous way on a range of daily essentials. Our designs explore puns, misheard phrases, pop and geek culture across different languages, and we certainly will have something that catches your attention.

Inspired by the novel “Catch 22” written by author Joseph Heller, our brand logo showcases an ambigram with the number 22 caught by hand, a visual representation of the paradox of a catch 22 situation.